Apple May Be Getting Its Innovation Groove Back

Apple allegedly has started testing a premium iPhone with a patched up display and body, which could be one of three new models the organization is relied upon to dispatch this fall. The other two likely will be moves up to the two existing iPhones.

The new outline will fuse bended glass and stainless steel. It will expand the surface region of the display without expanding the extent of the telephone, Bloomberg detailed Tuesday.

“The three-phone rumor has been a consistent rumor over time,” observed Kevin Krewell, a principal analyst at Tirias Research.

“That’s why I believe it to be what Apple is planning,” he told TechNewsWorld.

Introducing a trio of iPhones instead of the typical two makes sense, said Charles King, principal analyst at Pund-IT.

“That’s especially true when you consider that this is the 10th anniversary of the iPhone, and the continuing criticism heaped on Apple for lack of innovation,” he told TechNewsWorld.

The new top-of-the-line model could cost more than $1,000, according to some Apple watchers.

Bezel-less Display

Giving a cell phone a greater screen without expanding the general gadget estimate has some outline focal points, as Apple’s rivals have found.

“The taller, longer form factor that LG and Samsung have adopted creates an edge-to-edge display on the left and right side of the device,” noted Ross Rubin, principal analyst at Reticle Research.

“There’s a strong case for it from a design perspective,” he told TechNewsWorld. “It allows you to get a larger diagonal screen while making the phone easier to hold.”

With Samsung going to a bezel-less” display in its latest model, it’s likely Apple has something along those lines in the works, suggested Tim Bajarin, president of Creative Strategies.

“It would make sense for Apple to streamline the design and give users more working space with a bezel-less screen,” he told TechNewsWorld.

OLED Display

The premium iPhone will have an OLED display, Bloomberg also reported. OLED displays are brighter, more flexible, and consume less power than conventional LED screens.

“Apple would like to use OLED across the lineup, but has had trouble sourcing enough OLED screens to do so,” noted Tirias’ Krewell, “but OLED is the right choice for the premium model.”

Utilization of stainless steel, albeit testing, likewise would be a decent decision for an exceptional model.

“Stainless steel is a material that Apple has continued to develop expertise in with its watch, so stainless may be justified in a premium edition of the phone,” Reticle’s Rubin said.

Stainless steel is more unbending than aluminum, which is utilized on the current iPhones, and harder to process – so it could test to Apple’s providers, Krewell noted.

“Steel also weighs more than aluminum, so it must be used more sparingly to keep the phone light,” he pointed out.

Significant Camera Changes

Significant camera changes are in the works for the premium iPhone, Bloomberg also reported.

For instance, Apple is trying different things with putting the double cameras in the telephone on a level plane rather than vertically, as they are in the iPhone 7 Plus. The outline change could bring about better photographs.

Apple also may add dual cameras to the front of the phone as well as to the back.

One thing Apple hasn’t been able to get rid of yet, though, is the bump created by the rear-facing camera.

It’s possible that Apple will drive the camera envelope with the new iPhones, said Andreas Scherer, overseeing accomplice at Salto Partners.

“The market expects improved dual lenses and potentially augmented reality-based features as well as depth of field enhancement,” he told TechNewsWorld.

“There is a plethora of photo-editing software in the App Store that allows the editing of pictures on a near professional level,” Scherer added. “As a result, Apple will continue to take market share from camera manufacturers of point-and-click cameras and entry-level DLSRs.”

Virtual Home Button

Another constant talk – rehashed in Bloomberg’s report – is the substitution of the home button at the base of the iPhone with a virtual button on the screen.

“It’s a design necessity if you’re going to create a phone with a high display to surface ratio,” maintained Reticle’s Rubin.

A soft home button requires careful application of fingerprint sensors in or under the OLED screen, said Tirias’ Krewell. “That’s very cutting-edge technology and a hard manufacturing challenge, but Apple likes to push the envelope for a cleaner look.”

Can Apple hit a home run with its new 10th anniversary premium iPhone?

“It’s becoming much more difficult to differentiate in the smartphone market,” observed David McQueen, a research director at ABI Research.

“While Samsung has beaten Apple to the punch with many new features, it seems Apple will be adding most of them to its new lineup, too — as well as e-SIM, support for Apple Pencil, and an enhanced version of Siri,” he told TechNewsWorld.

“Apple’s inability to hit a home run with past iPhone products has allowed Samsung and others to catch-up,” noted Pund-IT’s King.

“It’s not clear to me whether the company’s focus on nominal iPhone upgrades and improvements is a system issue, or suggests that we’re reaching the limits of smartphone capabilities,” he continued. “The upcoming iPhones should help answer that question.”

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